Looks small, sits big. Destined to become a true classic, the Primo offers a large sitting area in what appears to be a smaller frame. With such sleek lines that flow effortlessly from the radius track arm, crowned outward on the front, to the tapered wings that gently tuck under the flared bustle back. The Primo has the looks of an Italian race car with comfort of a SUV.Available SKUs
40"H x 31"W x 37"D
Power Headrest Rocker
40"H x 31"W x 37"D
- Optional Add-Ons - Rocker - With the Rocker feature, you re able to take your favorite piece of furniture to another level of satisfaction. The rocker s steel framed pieces allow you to move back and forth while sitting comfortably. Include this feature on the furniture piece of your choosing while decorating any room of your home.
- Optional Add-Ons - Swivel - Keep an eye on every corner of your living room with the Swivel furniture feature. The Southern Motion Swivel allows our recliners to easily spin around, giving you that extra benefit to your furniture. Rotate 360 and never miss a thing from your comfortable and stylish seat. Your new favorite chair just got an upgrade! * Power options cannot be added to the Swivel mechanism
- Optional Add-Ons - Power Headrest - The Power Headrest feature makes it easy for you to achieve advanced comfort when it comes to your head and neck. With enhanced technology and built-in USB charging port, you re able to find support and relaxation in style. Use the Power Headrest feature to get exactly what you need to ease your head and neck tension, every time you unwind.
- Optional Add-Ons - Massage & Heat (SoCozi™) - Our exclusive EXP™ technology was developed through a partnership with Cozzia, a leader in massage technology. This advanced system utilizes the latest in air cell design, heat therapy, and lumbar support to relax the body and mind. The SoCozi™ Massage & Heat feature makes it possible to improve health and renew energy while creating a relaxing experience like no other.
Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.
Extended warranties are usually very inexpensive and can save you thousands in the future.
It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.
can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new
should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.